Looks like the construction-orange bikes mysteriously appearing throughout town are part of a marketing campaign by Orangetheory Fitness to generate buzz about the new fitness center opening next month in Chapel Hill. It's a similar tactic used in other cities (from Tampa to Seattle) to get folks talking and stimulate interest in the international fitness chain.

Here in Chapel Hill, the folks at Orangetheory Fitness hope people will take photos of themselves next to the painted bikes and post them on social media. The two-wheelers have been seen in odd locations including the median strip on US 15-501/Highway 54 around Brandon Road, and the corner of Highway 54 & Finley Golf Course Road.

(photograph taken on the corner of Highway 54 & Finley Golf Course Road)